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The Reader Blog Criqitue Checklist

2008-11-09T20:21:00.000-08:00

Written by Kevin Muldoon from System0

The Reader Blog Criqitue was started around 2 and a half months ago. It has proved to be very popular and has generated some great ideas and suggestions for blog owners. One of the frequent commenters is Andrey Savchenko, more commonly known as Rarst. Rarst has participated in the critiques every week and his comments have been chosen as the best comment by several blog owners so I was intrigued when he offered to write a checklist for blog owners.

The following was wrote by Andrey Savchenko aka Rarst (subscribe via RSS Feed). He is currently taking part in Blogging Idol 2 so is offering guest posts and ad exchanges for free. Please contact him directly if this interests you.

Hope you Enjoy the post

Taking Blog Apart - Critique Checklist
According to numerous studies forming an opinion about a website takes seconds ie. opinion is as shallow as it is fast. If you are related to web publishing in any way then it’s very important to complement first impression with a methodical study.

Why bother
A lot of publishers, especially in the blogosphere, have plenty of internet browsing experience. A lot of that influences their habits and preferences online. It may be hard for a blogger to distance themselves from their creation and evaluate its strong and weak points so it is handy to have an evaluation routine.

Right before start
All blog critiques can be separated in two types:

You have previously visited the blog (this means you already have an opinion formed). In this case it’s important to take a second look at everything and note things that have changed since you first viewed the site.
You are seeing the blog for first time. This means you can properly notice and evaluate your first impression. It also means you have to look harder for subtle elements that take time to figure out.

Unseen Elements
There are some elements often missed in blog critiques simply because it’s difficult or impossible to see them.

It might be blog internal workings:

Validate (X)HTML source code.
Validate CSS source code.
Check set and size of page elements, their load time.
Check if XML sitemap for search engines present.
Check if RSS feed auto-discovery works.

Or something you do not see or notice often:

Check 404 error page (shown on invalid URLs).
Check page with search results (if blog has the internal search).
Check for favicon and its relevance to blog branding.
Take a look in different browsers.

Header area

Top of blog sets the tone. It determines:

General color scheme;
Page proportions and what screen space is left for content;
Brand (logo mostly, but not limited to);
Navigation elements - links to static pages and other areas of interest.

Headers may serve different purposes. They can be aimed at anything ie sending visitors through to content as fast as possible. It’s important to determine if header design and content matches its purpose.

Static pages
Information that is not tied to blogging timeline is usually put on static pages. Common experience is that they are linked from navigation menu in header and few same ones are on every blog:

Link to home page. Also commonly linked by logo but that is not a reason to skip it in navigation.
About and contact pages (separate or combined). Brief or not they should serve purpose and common mistake is mixing them having contact info on about page and off-topic text on contact one.
Archives page that organizes past posts in a way of blogger’s choice. Chronological and topical schemes are most common.

There are two important things to check with static pages:

They work and not just sit there;
Around five pages linked is usual, more may be too much.

Index area
Post presentation can be done in different ways:

Classic with latest post on top and previous lower. It can be full posts shown or just excerpts.
Magazine with highlighted featured post and grid of others

While classic looks are common it becomes easier to encounter magazine theme. Important thing here is that magazine themes are highly specialized. They serve best for blogs that need to highlight high amount of daily posts or variety of topics. Usage of magazine theme without purpose is a mistake to note.

If full posts are shown then it is important to check that vertical size and load time of page remains reasonable.

There is also different ways to handle post excerpts. They can be custom written, show beginning of post up to manual break point or be automatically generated. Usually anything is good as long as it’s not auto-generated.

Single page content area
Post pages are mostly associated with actual content but that is not the only important area here. Actually there are three:

Post itself;
Area after post with subscription options and related links;
Comments area;

Title and post are usually fine as long as they look nice and remain readable. But area after post is critically important and often overlooked. It is one of the best possible places for RSS link and exactly where reader starts looking for more when done with reading post. Some themes also show block of totally useless info here (trackback links and such).

Comments are fine as long as they are readable but blogs with high number of comments require more work here. Plenty of visitors look for blog author's comments so it’s good practice when they are highlighted.

Sidebar area
There are few rules here so sidebars are case by case. Widget overload is generally bad, rest can be very different. Some blogs have dynamic sidebar with contents different for different places (home page/post page/static page) so it’s worth to check for that.

Footer area
Footer is another one overlooked area. It can be:

Plain with some info and navigation;
Widgetized with 2-4 areas similar to sidebar in usage.

Same as sidebar - not much rules here. But there are often plenty of useless links here like "Log in" that should not be displayed and most common mistake ever - "©Copyright" which equals saying copyright twice. One must die.

Uncommon elements
Some blogs really like to stand out. They integrate dynamic services, make some elements appear only in specific conditions, use tools of bad fame (like pop-ups). In the end such uncommon elements are either:

Good;
Bad;
Useless.

It’s important to determine correctly which case it is.

Summing up
Full round of critique is lots of time and lots of work. But in the end it all boils down to single summary:

How good design looks are;
Does it fulfill intended purpose;
What parts that need fixing first.

I guess I’ve exhausted my list. Have something to add? More places you are looking into while performing blog critique? Tell me.

Give Readers What They Want And Still Make Sales

2008-11-09T19:30:00.000-08:00

3 Steps Recipe To Give Readers, What They Want And Still Make Sales

Written by Ramkarthik from Blogging Tune

I have always wondered if one could give readers what they wanted and still make sales. As a result, I have been observing some of the top affiliate marketers and have also been asking them their secrets to selling more and making a passive income from their blog. Most of the successful marketers have their own way or they modify a basic technique to make it look unique.

From what I have experienced, learned and heard from affiliate marketers, they all follow a basic recipe which I'm sharing with you in this post. It is simple, doesn't take much time and will get you more traffic. As we know more traffic will equal more sales. If you can increase your conversion rate, you can make more money within less time. I have tripled my conversion rates for my freelance writing service and I have also explained in the previous post on how you can do it.

By following the 3 steps recipe that I'm sharing below, you could be making giving your readers what they want and still make sales.

1. Find a Problem
You may have heard many bloggers say this. 'Go out there now and find a problem'. But how do I find a problem which I have not faced before? To answer your question, I could write a whole new blog post about it. But let me share some of the best ways using which you can find a problem. I'm going to let you know the two ways which I use and one of them is quite new. Let's start with the old one. You can find what people want, in forums that are in your niche. If you are in the health niche, type "health niche" without quotes in google to find some of the top health related forums. Join in one of them and you can see people posting their problems. Note down these questions. Now we'll move on to the new one. Wordtracker, a site which helps in finding keywords, has a new feature for getting the questions that people type in search engines, for your keyword. Say, I'm typing "make money" in it. I'll get results with questions like "how kids can make money", "how to make money fast" and so on. Note down these questions along with the questions you found in the forums.

2. Provide a Solution
Now that you have a big list of problems that people are facing, you should try to solve them in your blog. Separate the questions you have into two lists. The ones for which you know the answer and the ones for which you don't. First, start with the questions for which you know the answers. Provide solutions to those problems in your blog. Once you are finished with all these, you can move to the second list. How to find answers to the questions you don't know? Read quality books, read other quality blogs, interview the experts in your niche or come up with your own unique idea for getting the answers for the questions. Once you have found them, start posting the solutions in the blog. You are done with providing solutions.

3. Recommend a Product
Recommend a product at the end of the post or even in the middle of the post, if you can do it well. To select the product that you want to promote, you can either select a product that has good reviews or you can ask the owner of the product to give a review copy. If you have a good readership, they will be more than happy to provide you with one. Now that you have the product, you can start recommending (note that you are not selling but recommending). Make sure that the product is related to the problem. I always had this doubt few days ago: When you have already provided a solution, why should they buy the product? It's because they trust you. You have solved a problem for them. You are pointing to a product that will make it easy for them to achieve their goal. There is nothing wrong in recommending a product after you have helped your reader.

What method do you follow to make sales and still keep your readers happy? Please share your opinion in the comments.

Source : bloggingtips

The Ways To Find Readers For Your Blog

2008-11-06T05:37:00.000-08:00

One of the simplest ways to grow your blog’s readership is to leverage other places that you have an online presence.

Leveraging places that you have presence online could include:

1. Twitter Background Image:
I’ve been using a background image on Twitter that has URLs of other places that I’m online and it’s gotten a lot of interest. While the links are not clickable they do highlight other places that you hangout online - including your blog.

It is impossible to track how many people are impacted by background images but I do know of a number of people who have found my blogs through mine.

2. Profile Pages on Social Media
The other obvious place on Twitter to promote your blog (apart from your tweets themselves) is your profile section which enables you to say a few things about yourself (160 characters) as well as leaving a link.

Almost every social media site going around has an opportunity like this to add a link to other places of online presence in a profile page. The sky is really the limit - do it on Facebook, LinkedIn, FriendFeed, MySpace, StubmleUpon, Digg, Flickr, YouTube…. the list could go on and on.

3. Social Media Sites (eg - Facebook)
There are numerous ways to leverage social networking sites and to drive traffic back to your blog. I’ve already mentioned how you can do this using the ‘profile’ area above but there are often other ways also.

Sites like Facebook also allow you to pull in RSS feeds so that you can have your wall updated every time you post something new on your blog. Look out for opportunities to import RSS feeds - these are increasingly popular and can be really effective.

There are also lots of applications that allow you to promote your content - one that many bloggers us is BlogNetworks.

4. Email Signature
One of the most common ways that website and blog owners have used to promote their blog is to use the ’signature’ area at the bottom of emails.

It makes sense to use this - if you’re anything like me you are emailing hundreds of people a week (or day) and could potentially be reaching a lot of new readers or reinforcing your brand with older ones.

Note: Feedburner even offer a service that allows you to show your latest posts from your blog in your email signature.

5. Forum Signatures
This is another fairly common one but one that I’ve seen can be quite powerful at times (if used well with a good forum strategy).

The signature alone won’t always drive traffic but as we covered here recently on ProBlogger if you use it in conjunction with being a useful contributer it can be highly effective at driving traffic.

Many forums also allow you to add links to profile pages.

6. Blog Comments
Many bloggers spend a lot of time reading and commenting upon other blogs in their niche.

Every time you comment on another blog you can be potentially adding to or taking away from your blog’s brand. Every comment is an opportunity to connect with both the blogger behind the blog and their readers.

The best way to drive traffic from blog comments is to leave helpful, useful, stimulating, insightful, controversial comments. Do this over time and people will want to know more of who you are and what else you do.

7. LinkedIn ‘Questions and Answers’
One great social networking site that many bloggers have profiles on is LinkedIn (my profile is here). Just being a part of LinkedIn can help promote your blog but their Question and Answer tool is another opportunity that many bloggers fail to use.

You don’t want to make your use of the feature too self promotional but good questions can be effective at reinforcing your brand and even stimulating people to visit your blog (if well written). Also answering other people’s questions can get you on their radar - there are lots of ‘open’ questions which give you opportunity to do this.

8. YouTube (and other Video and Photosharing sites)
Many bloggers create videos and upload them to sites like YouTube. There are numerous opportunities to leverage this. For starters you can add links in your profile page, you can add links to the video description of every video you upload (they work best if they are at the start of the description) and you can add your URL into your video (as a pre roll or post-roll ‘credit’).

Similarly sites like Flickr allow some linking within your profile pages and the pages where you show photos.

9. Your Other Blogs
Many bloggers have more than one blog. While they could be on diverse topics and not really suitable to regularly cross promote within your content there are still opportunities for interlinking them.

One such place is in the ‘about page’ of your blogs. People often go to these pages to find out more about the author - as a result it’s appropriate to include links to other projects/blogs that you’re working on here.

If your blogs are related in topic and it is relevant to mention them in your post then you should be doing so.

10. Guest Posting
I’ve written a lot about the power of guest posts so won’t go on about it again here - however it’s another great opportunity to develop an online presence that can be powerfully leveraged to draw readers back to your blog (and to build your brand).

Read more about guest posting at:

Finding New Readers with Guest Posting
How to Maximize the Benefits of Guest Posts

Final Thoughts
The above techniques can potentially drive traffic to your blog but as I’ve written this post I’m reminded of a post I wrote some time back on building your personal brand - one straw at a time. All of the above activities don’t just drive traffic - they collectively build your brand.

The other thing I’ll finish by saying is that ‘relevancy’ is the key to all of the above driving traffic to your blog.

For example - if your YouTube account just has personal videos it’s less likely to drive traffic to your blog if it’s on a topic similar to your actual blog. The same is true for each of the 10 points above.

What other ways do you drive traffic to your blog from other places that you have an online presence? What works best for you?

Source : problogger

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2008-08-16T09:03:00.000-07:00

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Free Submission On Google MSN And Yahoo Search

2008-08-01T02:04:00.000-07:00

Submit your site to Live Search - MSN
Learn more about:
Getting your site indexed
Advertising

Generally our web crawler, MSNBot, can find most pages on the Internet. However if your site does not appear on Live Search, you can send us the address (URL).

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We add and update new sites to our index each time we crawl the web, and we invite you to submit your URL here. We do not add all submitted URLs to our index, and we cannot make any predictions or guarantees about when or if they will appear.

Please enter your full URL, including the http:// prefix. For example: http://www.google.com/. You may also add comments or keywords that describe the content of your page. These are used only for our information and do not affect how your page is indexed or used by Google.

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2008-07-03T18:26:00.000-07:00

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2008-07-03T18:16:00.000-07:00